Mobile, tablet, laptop, and desktop users can access the site without the need to download apps or software unless they want to access the poker client. Not much is know about the original company other than that the new iteration hit the ground running in 2010 with a portfolio boasting over 300 random number generator games. iSoftBet was formerly known as Fast-CPU Entertainment. Since their launch under the current trade name the site has used the iSofBet platform and aggregating software for their games. Taking the former 770 history into account, the site has been online since 2001 and licensed in Malta since 2006.

Originally known as .uk, the site should also not be confused with the French Casino 770 site even though they have historically used the same 'favicon' (browser tab logo) as they may have different owners now. However, the operation pre-dates their 2011 launch under the current name. The European and Asian facing site's name should not be confused with, an RTG single software site established in 1999 that focuses on the American market. Most importantly, although they generated hundreds of complaints after launch on the retooled iSoftBet platform due to terribly written and unevenly enforced terms & conditions, the only valid complaints we see currently are for the occasional slow pay. It is nearly impossible to sort the management or owner history as ownership claims on associated sites have changed over time as has this one.

Italy and Romania have their own versions of the site. Various other licenses may be in effect depending on a player's location. In October 2016 they became the first UKGC licensed casino ever to accept Bitcoin transactions.

They were previously licensed under the trade name Cosmo Gaming, a company associated with Mandaplay, the site's previous registered owners. The site has been licensed in Malta since the Gambling Authority began publishing licenses. The site offers a full-service betting solution for players who enjoy slots, casino games, live dealer streams, poker, lotto, sports, and in-play betting. Netbet is an online and mobile gambling portal owned and operated by NetBet Enterprises Ltd of Malta. Betting on sports futures, props and lay bets.

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